About Judes
Jude's is an award-winning British ice cream brand founded in 2002 by Theo Mezger in a Hampshire barn. Named after Theo's wife Jude, the company began when Mezger—after years working in the City—decided to start his own business. Surrounded by cows on his Easton property near Winchester, he settled on ice cream. On a cold December day in 2002, he walked across the field to the village pub and sold the very first tub. From those humble beginnings, Jude's has grown into an internationally recognised benchmark for British quality. Today, the family business is led by Theo's sons, Alex and Chow, from their barn in Twyford, Hampshire. Over the years, they've tested thousands of recipes and won over 70 Great Taste Awards. The brand quickly gained recognition working with top chefs across the country, designing bespoke flavours for restaurant menus. Jude's is a certified B Corp, meeting high standards of social and environmental performance, transparency, and accountability. Sustainability is central to the brand—they committed to making half their products plant-based by 2025, with three-quarters of 2022 launches being non-dairy. The company achieved a 20% reduction in ice cream carbon footprint in 2022 alone, working towards a 43% reduction in carbon intensity by 2030. The range includes classic dairy flavours like Salted Caramel, Vanilla, and Chocolate alongside an extensive vegan collection using oat and coconut bases. From tubs to sticks to mini pots, Jude's offers premium ice cream that's fiercely proud of its Hampshire roots and high-quality British ingredients. Sales have grown rapidly—revenues jumped 38% to £15.9 million in 2022, with gross profit margins reaching 42.5%. Jude's is available at UK supermarkets including Waitrose, Sainsbury's, and Ocado. Compare prices with Grocefully.