About Just For Men
Just For Men is the world's leading men's hair colour brand, launched in 1987 by Combe Incorporated. The brand was created to serve men seeking quick, easy-to-use at-home treatments for age-related graying without professional salon visits. When launched, many believed no man would ever colour his hair, but Combe's market research revealed a genuine unmet need, creating an entirely new category within haircare. Combe Incorporated had pioneered the men's hair colour category in 1962 with Grecian Formula 16, making Just For Men a natural next-generation evolution. The brand initially focused on scalp hair but quickly expanded in 1993 to include specialised gel versions for mustaches, beards, and sideburns, recognising the prevalence of graying in facial hair among men. This expansion helped establish Just For Men as the comprehensive solution for men's grooming needs. Today, Just For Men dominates the men's hair colour market with more than 94% share in mass retail, making it the undisputed category leader. The brand continues to innovate, introducing products like 1-Day Beard and Brow Color for temporary coverage, demonstrating ongoing commitment to meeting diverse male grooming needs. Combe Incorporated, founded in 1949 by Ivan Combe and based in White Plains, New York, is now in its third generation of family leadership. As a privately held multinational company, Combe has built Just For Men into the world's top-selling and most famous male hair colour brand through decades of targeted innovation and category expertise.







