About Just Play
Just Play is one of the world's leading toy companies, founded in 2010 by industry veterans Charlie Emby and Geoffrey Greenberg and now ranked #6 in North America. Specialising in licensed plush, pre-school toys, and role-play products, Just Play has won six TOTY (Toy of the Year) awards and is the US market leader across multiple categories including licensed plush and pre-school toys. The company works with the world's biggest brand builders and storytellers including Disney, Hasbro, Mattel, Moonbug, and Paramount, bringing beloved characters to life through high-quality figures, playsets, dolls, plush toys, and dress-up products. Their UK expansion includes offices in Henley on Thames, Oxfordshire, reflecting ambitious growth plans for the European marketplace. Just Play products cater to all ages from infants to kidults, encompassing collectibles, novelty items, and interactive plush toys. Their Elmo Slide was featured on ITV's This Morning as a Top Toys for Christmas 2023, demonstrating the brand's appeal to UK consumers. They've secured European rights for Disney's Mickey and Minnie product lines, cementing their position in licensed toy manufacturing. Grocefully helps you compare Just Play toy prices across UK retailers including Amazon UK, eBay, and specialist toy shops. Whether you're seeking character plush toys, pre-school favourites, or collectible figures, our platform finds the best value on products from this award-winning global toy company.
