About Kiwi
Kiwi is the world's most iconic shoe care brand, originally developed in Australia in 1906 by Scottish expatriate William Ramsay. Named after the native bird of New Zealand in honour of Ramsay's wife, the brand revolutionised leather care with products that preserve, shine, and waterproof footwear. The brand rose to global prominence during World War I when Allied forces used Kiwi products to protect soldiers' boots in the trenches. This military endorsement established Kiwi's reputation for quality, and by 2013 the brand held a 53% market share worldwide, selling in over 180 countries. Now owned by SC Johnson, the Kiwi range has evolved beyond traditional polish to include comfort solutions for modern footwear. The Everyday Comfort Leather Insole provides cushioning and support for leather shoes, while the Fashion Comfort Gel Insole Ultrathin offers discreet comfort for heels and fashion shoes. These products bring the trusted Kiwi name to everyday foot comfort. While the traditional polish range has been reduced in the UK market due to changing footwear trends towards casual shoes, Kiwi insoles remain available at UK supermarkets including Tesco. The brand continues to represent over a century of expertise in caring for footwear and feet.
