About Kraken
Kraken Black Spiced Rum is one of the UK's most iconic spirits brands, having risen from challenger status to become the third biggest rum brand in the country. Launched in 2010 and named after the legendary sea monster of Norse mythology, Kraken is instantly recognisable by its distinctive dark bottle featuring the tentacles of its namesake creature. The rum is produced from molasses distilled in Trinidad and Tobago, then blended with a secret mix of spices to create its signature bold flavour profile. Owned by Proximo Spirits of New Jersey and distributed in the UK through their London office, Kraken has achieved remarkable market growth through innovative marketing campaigns like their "League of Darkness" programme. By 2022, the brand had distributed over 64,000 cases in the UK – equivalent to £86 million in value and representing growth of 301% compared to 2017. This success has given Kraken over 80% market penetration across UK venues. Beyond their flagship Black Spiced Rum, Kraken has expanded their portfolio with flavoured variations including Kraken Roast Coffee, made with arabica bean coffee, and their Cornish Sea Salt & Caramel expression featuring dark caramel, sea salt, toffee notes, and buttery vanilla finish. The brand's commitment to limited-edition releases, including eye-catching glow-in-the-dark bottles, has maintained consumer excitement and collectability. At Grocefully, we help UK rum lovers compare Kraken prices across supermarkets and off-licences. Whether you're seeking the original Black Spiced Rum for cocktails, exploring their flavoured range, or hunting for limited-edition releases, our price comparison tools make finding the best deals on this legendary spiced rum brand straightforward.
