About Kurkure
Kurkure is India's iconic crunchy snack brand, owned by PepsiCo through its subsidiary Frito-Lay. Launched in India in 1999, the brand has become a household favourite across South Asia before expanding to the UK market in August 2021 to serve the British Asian community and adventurous snack lovers. The name Kurkure means "crunchy" in Hindi and Urdu, perfectly describing these distinctive puffcorn snacks made from rice, lentil, and corn. The unique twisted shape and intense crunch set Kurkure apart from traditional crisps, delivering a satisfying textural experience with every bite. The UK range includes two bold flavours: Masala Munch, the classic variant featuring a blend of coriander, cumin, and red chilli powder that captures authentic Indian street food taste, and Chilli Chatka for those seeking extra heat. Both varieties are suitable for vegetarians and offer sharing-size bags perfect for gatherings and movie nights. Manufactured by PepsiCo India and now available at UK supermarkets including Tesco, Kurkure brings genuine Indian snacking to British homes. The brand has expanded globally to markets including the USA, Canada, Australia, and the Middle East, but remains most beloved in India and Pakistan where it holds iconic status as a national favourite.

