About Leon
Leon is a British healthy fast food restaurant chain that has successfully expanded into UK supermarkets with a growing range of ready meals and frozen products. In 2025, Leon Grocery increased its distribution by 40%, marking a significant milestone for the brand's retail strategy. Leon's 2025 supermarket launches include: - Microwave-ready grain pouches (90 seconds, Sainsbury's, Ocado, Whole Foods) - Plant-Packed Hash Browns (£3.40/340g) - Chunky Fish Fingers (£4.50/390g) - Chicken Thigh Burgers (£5/460g) - Waffle Fries and GFC Nuggets (frozen range) The brand's grocery strategy focuses on "bringing bestsellers and fan favourites into the home," allowing customers to enjoy Leon's restaurant-quality food at home. Products are available at Sainsbury's, Asda, Ocado, and Whole Foods Market. In October 2025, founder John Vincent bought Leon back from Asda in a self-funded, debt-free deal. The restaurant-to-retail crossover reflects broader consumer trends toward convenience and brand-led trust in food shopping.

















