About Little Freddie
Little Freddie is a premium UK organic baby food brand founded in 2014 by husband-and-wife team Piers Buck and Taslim Ho. The company pioneered the use of high-quality ingredients including Pink Lady apples, grass-fed British beef, and Canadian wild blueberries in baby food. All Little Freddie products are made with 100% organic ingredients and contain no added sugar, salt, or artificial additives. Their range includes weaning pouches, cereals, rice teethers, biscuits, puffs, and the UK's first organic dairy-free baby yoghurt that's a source of calcium. In 2018, Little Freddie was acquired by Hillhouse and VMG Partners for $99.1 million, enabling further expansion. The company continues to innovate with 100% recyclable packaging and products developed with paediatric nutritionist guidance. In May 2025, they launched an exclusive Middle Eastern range with 20 new products. Little Freddie products are widely available at major UK supermarkets including Tesco, Sainsbury's, Morrisons, Co-op, and Ocado. Use Grocefully to compare prices across retailers and find the best value on Little Freddie organic baby food.

