About Maple Crest
Maple Crest is a Canadian pancake syrup brand brought to the UK market by Valeo Foods in 2024. The syrup is produced by Les Industries Bernard & Fils, 5th generation Quebec-based syrup makers with authentic Canadian heritage and expertise. Launched in time for Pancake Day in February 2024, Maple Crest Pancake Syrup offers British consumers an authentic North American breakfast experience. Presented in a traditional jug reminiscent of Canadian and US pancake houses, the syrup contains 5% pure maple syrup alongside rice syrup, cane sugar, and natural flavourings. The sweet and delicious syrup is marketed as the perfect topping for pancakes, waffles, French toast, and American-style breakfast items. It's suitable for both vegetarians and vegans, making it accessible to a wide range of consumers. At launch, Maple Crest achieved 2.6% value share of the total UK maple syrup market. Maple Crest complements Valeo Foods' premium organic syrup brand Buckwud, offering consumers a more accessible price point for everyday use. The 330g jug format provides convenient pouring for family breakfasts. Compare Maple Crest Pancake Syrup prices across Asda, Iceland, Tesco and other UK supermarkets on Grocefully.

