About Marvel
Marvel is one of the world's most iconic entertainment brands, home to legendary superheroes including Spider-Man, The Avengers, X-Men, and hundreds more characters that have defined popular culture for over 80 years. Founded in 1939 as Timely Comics by Martin Goodman, the company became Marvel Comics in 1961 under the creative leadership of Stan Lee and Jack Kirby. The Walt Disney Company acquired Marvel Entertainment in 2009 for approximately $4 billion, integrating the superhero universe into Disney's vast entertainment empire. The Marvel Cinematic Universe (MCU) has since become the highest-grossing film franchise in history, driving enormous demand for licensed merchandise across every product category. UK supermarkets stock extensive Marvel licensed ranges, particularly targeting children. Hasbro produces action figures including the Mech Strike Armour series (Iron Man, Captain America, Hulk) and the preschool-focused Spidey and His Amazing Friends line featuring young Spider-Man alongside Ghost-Spider and Miles Morales. Character beanies featuring Spider-Man, Iron Man, Black Panther, and Groot offer affordable costume accessories. Beyond toys, Marvel licensing extends to children's toiletries (Avengers bath bombs, bubble bath, soap scribblers), food products (chocolate stars, celebration cakes), puzzles, colouring books, and craft sets. The brand's broad appeal across age groups ensures Marvel products remain supermarket staples, particularly during Christmas and party seasons.























