About Mash Direct
Mash Direct is the UK's leading brand in vegetable accompaniments, founded by Martin and Tracy Hamilton in 2004 as a family business diversifying from their potato and vegetable farm in Comber, County Down, Northern Ireland. Now celebrating over 20 years, Mash Direct has grown into a household name producing over 50 convenient vegetable and potato side dishes. All Mash Direct products are 100% gluten-free and free from artificial colourings and flavourings. The range includes mashed potato, root vegetable mash, crispy potato slices, potato cakes, croquettes, champ, colcannon, and vegetable burgers. What sets Mash Direct apart is that they grow all their vegetables on their own Northern Irish farm, ensuring freshness and quality from field to fork. The brand's commitment to quality has earned multiple awards including Double Gold at the Great Taste Awards and Silver at the UK Quality Food Awards 2024 for their Crispy Potato Slices. Martin Hamilton, a fifth-generation farmer with over 40 years of experience, continues to lead the company as Managing Director. Use Grocefully to compare Mash Direct prices across Waitrose, Morrisons, Asda, Sainsbury's, Ocado, Iceland and other UK supermarkets to find the best deals on these convenient farm-fresh vegetable sides.


















