About My Expert Midwife
My Expert Midwife is a UK pregnancy and postnatal skincare brand founded in 2016 by Lesley Gilchrist, a Registered Midwife, and Claire Charlton, a pre and post-natal massage specialist. Both founders are mothers who personally experienced the physical challenges of pregnancy recovery, inspiring them to create products that genuinely help women during this transformative time. The brand's flagship product, Spritz for Bits, has become an iconic solution for perineal recovery. This award-winning spray soothes and calms the perineum during pregnancy and after childbirth, helping over 300,000 women recover following birth. Developed with the expertise of an aromatherapist and chemist alongside the founders' clinical knowledge, it exemplifies the brand's holistic, evidence-based approach. Lesley Gilchrist brings genuine midwifery expertise to every product. Qualifying as a midwife in 2003 after training in Newcastle, she has worked across antenatal care, homebirth, birth centres and delivery suites. Her experience as a Maternity Clinical Educator and NHS Senior Leadership Team member ensures My Expert Midwife products meet professional standards while addressing real maternal needs. The brand has attracted significant investment, raising over £2 million in funding, and expanded rapidly across UK retail. Products are now available at Boots, Sainsbury's, Morrisons, Asda, John Lewis, Sephora, Ocado and Amazon, making expert-developed pregnancy skincare accessible to expectant and new mothers nationwide.











