About Napolina
Napolina is the UK's favourite Italian cooking brand, founded in 1965 by Marino Iandiorio who wanted to bring the authentic taste of Naples to British tables. The name literally means "little Naples," and for over 60 years the brand has maintained its passion for quality Italian ingredients, now generating £102 million in UK retail sales annually. The comprehensive range spans over 140 products across tomatoes, pasta, pulses, olive oils and pizzeria items. Napolina tomatoes are 100% Italian, grown in southern Italy where the region enjoys around 2,500 hours of sunshine annually—ideal for developing rich, sweet flavour. The tomatoes are canned in the Puglian province of Foggia, Italy's largest tomato-growing region. All pasta is made using 100% durum wheat, crafted into perfect shapes and textures designed to absorb rich sauces. Napolina partners with Coldiretti, Italy's leading agricultural union, providing financial stability for Italian growers through guaranteed three-year supply contracts. This ethical sourcing commitment ensures sustainable relationships with farming communities whilst maintaining consistent quality for consumers. Now owned by the Princes Group (an international food and drink company), Napolina continues to invest in its heritage and quality positioning. With £2 million in recent marketing investment, the brand reinforces its status as Britain's go-to choice for authentic Italian cooking ingredients. Compare Napolina prices across Tesco, Sainsbury's, Morrisons, Asda and other UK supermarkets with Grocefully.




















