About New York Bakery Co
New York Bakery is the UK's number one bagel brand, owned by Grupo Bimbo, the world's largest bakery business. Made at their facility in Rotherham, South Yorkshire, New York Bakery brings authentic New York-style bagels to British breakfast tables and sandwich making. The brand recently dropped 'Co' from its name while maintaining its iconic positioning. The bagel range includes The Original, Cinnamon & Raisin, Sesame, Red Onion & Chive, Wholemeal, Everything!, and Gluten Free Original varieties. In 2025, the brand launched a better-for-you range including Lighter bagels (30% fewer calories), Fibre Plus (multiseed and grain), and Protein Boost (10g protein per bagel). The range has expanded beyond bagels to include Sub Rolls and Cookies. New York Bakery products are available at all major UK supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose, and Ocado. The 2025 'Bakes You There' marketing campaign brings the spirit of New York City to UK homes. Compare New York Bakery prices at Grocefully to find the best deals on bagels across UK retailers.












