About Nordic Spirit
Nordic Spirit is the UK's number one nicotine pouch brand, invented in 2018 in Vårgårda, West Sweden, by Nordic Snus AB, a subsidiary of Japan Tobacco International (JTI). The tobacco-free nicotine pouches reflect Sweden's longstanding tradition of snus use but reimagined for modern consumers seeking smoke-free nicotine alternatives. Produced at JTI's Vårgårda factory on Sweden's west coast—a facility with over 200 years of tobacco history—Nordic Spirit was first launched in Sweden in 2018 before being introduced to the UK market in June 2019. The brand quickly established itself through a large-scale marketing campaign emphasising its Nordic heritage and Swedish origins. Nordic Spirit has achieved remarkable success in the UK, becoming the market leader with a 53.6% share and annual sales of £19.7 million. The brand won "Nicotine Pouch Product of the Year" in Kantar's 2021 Consumer Survey of Product Innovation, cementing its position as the go-to choice for nicotine pouch users in Britain. The parent company Nordic Snus AB has been a challenger in the Swedish snus market since 2002, with their LD brand establishing a reputation for affordable quality. Nordic Spirit represents their evolution into the tobacco-free pouch category, now exported globally to markets including Canada, France, and the Philippines alongside the UK.







