About Oddlygood
Oddlygood is a Finnish plant-based brand originally launched by dairy giant Valio in 2018 and spun off as an independent company in 2021. Made with Finnish oats and simple ingredients, the brand has rapidly grown to become the second largest plant-based dairy alternative maker in Finland and Sweden, now expanding aggressively into the UK market. The brand's standout feature is using 100% of the oat flour processed into its drinks, resulting in a thicker, smoother texture than many competitors. The Barista range is developed with professional baristas to create oat drinks that blend perfectly with coffee and whip into light, durable foam - including a Vanilla Flavour Barista Oat Drink. The Dreamy Dessert range offers indulgent plant-based treats in Berries and Lemon flavours. All Oddlygood products are gluten-free and palm oil-free. The brand's 2024 acquisition of UK plant-based pioneer Rude Health signals serious ambitions in the £511m UK plant-based drinks market. Available at Asda and expanding rapidly across UK retailers.


