About Pagen
Pågen is one of Sweden's largest and most respected bakery companies, founded in 1878 in Malmö. This family-owned business has been perfecting Scandinavian baking traditions for over 145 years, and their products have become beloved treats across Europe and the UK. The brand's most popular exports include Gifflar - convenient pre-packaged Swedish cinnamon rolls (kanelbullar) perfect for breakfast or snacking - and Krisprolls, twice-baked crispy bread rolls that offer a satisfying crunch. Krisprolls are particularly popular in France and the UK as a breakfast staple, available in golden and wholegrain varieties. At Grocefully, we help UK shoppers compare Pågen prices across supermarkets to find the best deals on authentic Swedish bakery products. Whether you're craving traditional Gifflar cinnamon rolls or stocking up on Krisprolls for your morning routine, our price comparison tool makes it easy to save.


