About Penn State
Penn State is the UK's number one pretzel brand, bringing authentic American-style pretzels to British snackers since 1996. Now owned by KP Snacks, Penn State was the first to introduce the baked pretzel format to the UK market. The brand name was inspired by Pennsylvania, the historical home of American pretzel-making, though it has no connection to Penn State University. Penn State pretzels have become a British favourite for their distinctive knotted shape and satisfying crunch. The Penn State range includes classic flavours like Original Sea Salted and the popular Sour Cream & Chive (which is non-HFSS), plus varieties like Smoky BBQ and Honey & Mustard. As baked snacks, they position themselves as a lighter alternative to traditional fried crisps, a key selling point highlighted in their 2024 packaging refresh. The UK pretzel market is growing strongly at over 15% annually, with Penn State leading the segment. With Grocefully, compare Penn State prices across UK supermarkets to stock up on these popular baked snacks at the best value.




