About Pepto Bismol
Pepto-Bismol is one of the world's most recognisable over-the-counter stomach remedies, instantly identifiable by its distinctive pink colour. The iconic formula was first developed in 1900 by a New York doctor seeking to treat a dangerous form of infant cholera that caused severe diarrhoea and vomiting. Originally called "Mixture Cholera Infantum," the remedy proved so effective that demand quickly outstripped the doctor's ability to produce it at home. In 1918, the formula was acquired by the Norwich Pharmacal Company and marketed as Bismosal, before being renamed Pepto-Bismol in 1919—the name it retains over a century later. The active ingredient in Pepto-Bismol is bismuth subsalicylate, a compound with roots dating back to 18th-century European medicine. This ingredient works by forming a protective coating in the stomach, lower oesophagus and gut, providing relief from five key symptoms: heartburn, acid reflux, indigestion, diarrhoea and nausea. Now owned by Procter & Gamble, who acquired Norwich Pharmaceuticals in 1982, Pepto-Bismol is available throughout the UK at retailers including Iceland and Asda. The product is available in both liquid and chewable tablet formats, making it a medicine cabinet staple for families across Britain. Whether dealing with travel-related stomach upset, food-related discomfort or general digestive issues, Pepto-Bismol has provided over 120 years of trusted relief. Compare prices on Grocefully to ensure you're getting the best value on this iconic pink remedy.

