About Pink Panther
Pink Panther Wafers are a beloved British biscuit brand featuring the iconic cartoon character, delighting snack lovers since the 1990s. These distinctive pink wafers with vanilla cream filling have become a nostalgic treat for generations of UK consumers, combining crispy wafer layers with smooth vanilla cream in the signature pink colour that makes them instantly recognisable on shop shelves. The classic Pink Panther wafer is made with beetroot-dyed wafers and a vanilla cream filling, containing no artificial colours or flavours and approved for vegetarians. The natural pink colour comes from vegetable concentrate including red beetroot and red radish powder, making these treats a more natural choice than many alternatives. The crispy, layered texture combined with sweet vanilla cream creates the perfect balance for tea-time snacking or lunchbox treats. Pink Panther Wafers have experienced a revival following their 2024 relaunch under the stewardship of Middlesex distributor Asvina, who secured the UK and Ireland grocery licence from MGM. The reformulated recipe features an even thicker layer of vanilla cream than before, responding to consumer demand for more filling. Available in various pack sizes including a convenience-friendly price-marked format, the brand continues to make the classic pink wafer accessible to all. Widely available at major UK supermarkets including Tesco, Morrisons, and Sainsbury's, Pink Panther Wafers remain an affordable, nostalgic treat. The brand has plans to introduce a reduced-sugar version and expand beyond wafer biscuits, promising more from the iconic Pink Panther character in the future.