About Pizza Express
Pizza Express has been bringing restaurant-quality pizza to UK supermarkets for over 20 years, making it one of the pioneers of casual dining brands in retail. Founded in Soho, London in 1965 by Peter Boizot, the restaurant brand has grown its retail business to approximately £110 million in sales, establishing itself as the UK's number one chilled pizza brand. The supermarket range brings Pizza Express restaurant favourites home. The core lineup includes classic pizzas like Margherita, American Hot, Sloppy Giuseppe and La Reine, plus the legendary Dough Balls that have become a brand signature. Beyond pizza, the retail offering extends to salad dressings (particularly the famous House dressing), pizza sauces, and garlic bread. Pizza Express is one of the "big three" retail pizza brands alongside Chicago Town and Goodfella's, selling 45 million items annually across over 4,000 UK supermarket locations. Tesco is the largest retail partner, with products also widely available at Sainsbury's, Asda, Morrisons, Waitrose, and Co-op. In 2025, Pizza Express launched a new "Specials" range featuring an 11-inch Neapolitan-style base, tapping into the growing 'fakeaway' trend. New products including Hot Honey Dough Balls and frozen Dough Balls demonstrate continued innovation in bringing the restaurant experience home. Compare Pizza Express prices across UK supermarkets on Grocefully to find the best deals on premium chilled pizzas and sides.

















