About Powerade
Powerade is Coca-Cola's premium isotonic sports drink, developed in partnership with sports scientists to deliver effective hydration and energy replenishment during exercise. As the #4 sports drink brand in Great Britain, Powerade has become a trusted choice for athletes and fitness enthusiasts seeking optimal performance support. The isotonic formula helps replace fluids, carbohydrates, and electrolytes lost during physical activity, while added Vitamin B6 contributes to reducing tiredness and fatigue and supports normal energy-yielding metabolism. Unlike high-sugar alternatives, Powerade provides balanced hydration designed specifically for active lifestyles. The UK Powerade range includes Berry & Tropical (Mountain Blast) - the brand's most popular flavour driving significant growth, the refreshing Golden Mango with its tropical profile, and classic options like Orange and Cherry. For calorie-conscious consumers, Powerade Zero Berry & Tropical delivers the same hydration benefits without added calories. Available across UK supermarkets including Ocado and Asda, Powerade operates in the fast-growing sports drinks sector - worth nearly £408 million in GB and growing by over 45% in value. Whether you're training for a marathon, hitting the gym, or recovering after a football match, Powerade provides the hydration support trusted by athletes worldwide.

