About Prime
Prime is the globally viral hydration and energy drink brand created by internet celebrities Logan Paul and KSI (Olajide Olatunji). Launched in the UK in June 2022, Prime quickly became a phenomenon, generating £112m in its first year of UK sales and causing nationwide stock shortages as fans queued outside supermarkets to secure bottles. The brand offers two main product lines: Prime Hydration (sports drinks with electrolytes, B vitamins, and coconut water) and Prime Energy (caffeinated energy drinks). Popular flavours include Blue Raspberry, Tropical Punch, Lemonade, Ice Pop, Meta Moon, and Glowberry. In 2025, Prime launched the "Ice" range featuring Red Chill, Blue Chill, and Orange variants, plus limited editions like KSI The Nightmare (strawberry and cream). Produced in a state-of-the-art 1.2 million square foot facility capable of manufacturing hundreds of millions of bottles annually, Prime has secured major sports partnerships including FC Barcelona and Bayern Munich. Despite sales normalising after the initial hype (UK sales declined in 2024), Prime continues innovating and remains one of the most recognisable drinks brands among younger consumers. UK shoppers can find Prime at major supermarkets including Asda, Sainsbury's, Tesco, and convenience stores. Use Grocefully to compare prices across retailers and find the best deals on Prime Hydration and Energy drinks.














