About Primula
Primula is the iconic squeezable cheese spread brand that has been a British kitchen staple since 1924. Originally developed in Norway, the distinctive tube packaging revolutionised how families enjoy cheese, making it easy to spread on crackers, bread, and toast without the mess of traditional cheese. The Original Primula cheese remains the bestselling variety, offering a smooth, creamy processed cheese that has remained largely unchanged for a century. The convenient tube format means no knife is needed and the cheese stays fresh longer than opened blocks or slices. Primula has expanded beyond the original to include popular flavoured varieties. Cheese and Ham combines the creamy base with pieces of cured ham, while Cheese and Chives adds a fresh herby twist. For those seeking heat, Spicy Cheese with Jalapenos delivers a kick perfect for livening up sandwiches and snacks. The brand holds a special place in British food culture, particularly associated with packed lunches, picnics, and nostalgic childhood memories. The squeezy tube format also makes Primula popular for camping and outdoor activities where minimising mess is essential. At Grocefully, we help you compare Primula cheese spread prices across UK supermarkets, ensuring you can stock up on this kitchen classic at the best available price.





