About Pulpt
Pulpt is a Somerset-based craft cider maker founded in 2017 by Jim Wakefield and Al Collar, two West Country natives who left the corporate world to push the cider category forward. Based in Somerton, Somerset, they pride themselves on using only 100% freshly pressed apples from across Somerset and Devon—no concentrate, nothing artificial. Neither founder had generations of cider making in their blood, but they identified craft cider as a real opportunity to bring modernity to a traditional category. Their philosophy: "cider is so much more than Dry, Medium, Sweet." They invested in bespoke small-scale equipment to press and ferment local apples, creating eye-catching cider brands that challenge conventional thinking. The Pulpt range showcases the diversity of South West cider apples. Flare is a gently sparkling bittersweet and bittersharp blend featuring Chisel Jersey, balanced with acidity and subtle tannins. Level combines four classic Somerset cider apples in a medium dry, rounded cider with a full, satisfying finish. Melba blends cider with ripe white peaches and Scottish raspberries. Limited releases like Gilly showcase single-variety Somerset apples with tropical taste notes. Recent investment from the South West Investment Fund via SWIG Finance has enabled expansion across pubs, bars, and retail, with Pulpt earning listings at Tesco and Ocado. The brand represents the new wave of craft cider makers bringing innovation to this traditional West Country drink. At Grocefully, compare prices on Pulpt ciders across UK supermarkets including Tesco and Ocado. Discover authentic Somerset craft cider made the modern way.
