About Pure
Pure is a pioneering dairy-free spread brand that has been "proudly pure since 1994." Now owned by Kerry Foods, Pure has established itself as one of the UK's leading vegan butter alternatives, offering a range of plant-based spreads suitable for spreading, cooking, and baking. The flagship Pure Dairy Free Sunflower Spread is a vegetable fat spread containing 54% fat with 23% sunflower oil. It offers 75% less saturated fat than traditional butter while remaining free from artificial flavours, colours, and preservatives. The spread is fortified with essential vitamins including A, D, E, and B12, making it a nutritionally complete alternative for those following a plant-based or dairy-free lifestyle. Pure offers an impressive range of dairy-free spreads to suit different tastes and uses. The Buttery Taste variant combines sunflower, rapeseed, and palm oils for a more traditional butter flavour. The Sunflower spread uses 32% sunflower oil blended with palm and linseed oils. For those preferring different flavour profiles, there's a Soya butter with 42% soybean and palm oils, and an Olive variant featuring 16% olive oil. The brand also produces a Perfect Baking spread specifically formulated for creating fluffy cakes, flaky biscuits, and smooth buttercream icing. All Pure spreads are completely free from dairy, gluten, lactose, GM ingredients, and hydrogenated fats. They are certified vegan and provide a valuable source of Omega-3 fatty acids. Available at major UK retailers including Tesco, Asda, Ocado, Morrisons, and Waitrose, Pure makes dairy-free eating accessible and delicious for everyone.