About Real Technique
Real Techniques is a revolutionary makeup brush brand founded in 2011 by British sisters Samantha Chapman and Nicola Haste, the YouTube sensations behind Pixiwoo. Growing up surrounded by makeup and working with prestige brands like MAC, Estée Lauder, and Chanel, the sisters identified a gap in the market for affordable, high-quality brushes. The brand launched through a partnership with Paris Presents after the sisters' YouTube makeup tutorials attracted millions of viewers starting in October 2008. Real Techniques was the first makeup brush brand built around social media, breaking the mould where only prestige in-store brands had previously dominated. Their approach democratised professional-quality tools for everyday makeup enthusiasts. All Real Techniques brushes are cruelty-free, made with synthetic Taklon fibres, and hand-cut for precision. The distinctive color-coded handles make building a complete brush collection intuitive, while the versatile designs work seamlessly with powders, creams, and liquid products. This combination of quality, ethics, and accessibility has earned awards from Xposé, CoolBrands, Allure, and Influenser. The Chapman family's influence on the beauty industry was recognised when The Times crowned them the most influential family in Britain. Today, Real Techniques continues to expand its range of brushes, sponges, and beauty tools, making professional makeup application achievable for everyone at prices that don't break the bank.

