About Rekorderlig
Rekorderlig is Sweden's iconic premium fruit cider, first created in 1999 using the purest spring water from Vimmerby, Sweden. The name "Rekorderlig" is Swedish for "trustworthy and honest" - values that define the brand's commitment to quality and authenticity. Produced by Åbro Bryggeri, a fourth-generation family-owned brewery established in 1856, Rekorderlig combines centuries of Swedish brewing expertise with innovative fruit cider development. The use of natural Vimmerby spring water has remained constant since the brand's inception, contributing to the cider's distinctive clean, refreshing taste. Rekorderlig began its international expansion in the early 2000s, initially focusing on the UK market where it quickly established itself as the leading premium fruit cider brand. A pivotal moment came in 2015 when Molson Coors acquired the exclusive UK distribution rights from Chilli Marketing Brands, covering the UK, Ireland, and the Channel Islands. This partnership marked Molson Coors' strategic entry into the premium cider category and significantly enhanced Rekorderlig's presence across both on-trade (pubs, bars) and off-trade (retail) channels. The extensive flavour range includes Wild Berries (fresh blueberries and raspberries), Strawberry-Lime, Peach-Raspberry, Passion Fruit, Mango-Raspberry, and traditional Apple and Pear varieties. All Rekorderlig ciders are vegan and naturally gluten free, making them suitable for consumers with dietary restrictions. By the 2010s, Rekorderlig had expanded to over 15 countries worldwide, though the UK remains one of its strongest markets. The brand has become synonymous with premium summer drinking, often served over ice for maximum refreshment.

