About Revell
Revell stands as the world's most recognised brand in plastic scale model kits, offering authentic replicas of aircraft, ships, cars, military vehicles, and licensed properties like Star Wars to model builders of all skill levels. From its American origins in the 1940s to its current German headquarters in Bünde, Revell has shaped the hobby modelling industry for over seven decades. The brand's commitment to precision engineering and accessible entry points has made it the first choice for beginners discovering the hobby and experts seeking challenging builds alike. The Revell story begins in 1943 when Lewis H. Glaser founded "Precision Specialties" in Hollywood, California. Initially a plastics moulding firm, the company pivoted to toy production after World War II. In 1947, Glaser had the innovative idea of producing full-scale car models from multiple plastic parts, initially selling them as finished pieces. The revolutionary leap came in 1951 when, encouraged by the Woolworth department store chain, Glaser released the first car kit under the name Revell Highway Pioneers at 1/32 scale. This decision to let customers build their own models created an entirely new hobby that would captivate millions worldwide. The brand's international expansion began remarkably early. In 1956, enthusiasm for model building crossed the Atlantic when German toy manufacturer Heinz-Georg Schöneberg met Lewis Glaser. This partnership established Revell Plastics GmbH in Bielefeld, Germany, initially distributing American and British kits across Europe. The headquarters moved to neighbouring Bünde in 1957, where Revell remains headquartered today. The German subsidiary developed its own design capabilities, producing its first original creation - a BMW R75/5 motorcycle in 1:8 scale - in 1971. Revell's ownership has evolved through several corporate transitions reflecting broader changes in the toy and hobby industry. In 1986, facing competition from video games and cable television, Revell was purchased by Odyssey Partners and merged with Monogram Models, creating Revell-Monogram. The American and German operations separated in 2006, but were reunited under Hobbico's ownership - first acquiring American Revell in 2007, then German Revell in 2012. Following Hobbico's bankruptcy in 2018, Quantum Capital Partners (QCP) acquired Revell. Today, all company ownership, decision-making, and new product development is based in Germany, though the brand maintains its strong American heritage. The Revell product range encompasses over 400 active model kits spanning multiple categories. Aircraft modelling represents a core strength, with comprehensive offerings covering pre-1945 and post-1945 military aircraft from nations worldwide. Iconic British aircraft like the Supermarine Spitfire sit alongside modern jets like the Eurofighter Typhoon. Popular scales include 1/72 for collection building, 1/48 for detailed cockpit work, and 1/32 for large display pieces. Civil aviation fans can build everything from historic propeller aircraft to modern commercial jets. Ship models form another cornerstone of the Revell catalogue. The brand's RMS Titanic kit holds the distinction of being the world's most successful plastic model kit ever, with over two million copies sold. Historical vessels, modern warships, sailing ships, and submarines offer something for every maritime enthusiast. The combination of detailed superstructures and challenging rigging makes ship building particularly rewarding for intermediate and advanced modellers. The car range spans the entire history of automobiles. Classic vintage cars, American muscle cars, European supercars, and modern racing vehicles provide extensive choice. Detailed engine compartments, opening features, and chrome-plated parts distinguish Revell car kits. Scales typically range from 1/24 to 1/25, ideal for display and detailed finishing. Military vehicles and tanks round out the historical offerings. From World War II armour to modern battle tanks, these kits suit diorama builders creating battlefield scenes. The availability of matching figure sets and accessories supports comprehensive diorama projects. Licensed properties represent significant growth areas for Revell. The Star Wars licence, acquired in 2005, delivers probably the most famous cult series worldwide to model builders. The range covers the entire Star Wars universe: classic spaceships from the original trilogy, prequel vehicles, and modern designs from series like The Mandalorian. Imperial Star Destroyers, X-wing fighters, the Millennium Falcon, and Jedi Starfighters all feature. Revell works closely with Lucasfilm to ensure absolute accuracy to screen appearances. Revell's skill level system (1-5) helps customers choose appropriate kits. Level 1 kits feature few parts, snap-together assembly, and require no glue or painting, perfect for children and absolute beginners. Level 2 introduces basic gluing and optional painting. Level 3 suits hobbyists comfortable with standard techniques. Levels 4 and 5 challenge experienced builders with hundreds of parts, complex assemblies, and intricate detailing opportunities. This clear progression supports hobbyists developing their skills over time. Model Sets revolutionise entry into the hobby by providing everything needed in one box. Unlike individual kits requiring separate purchases of tools, glue, and paint, Model Sets include the plastic parts, basic paints, brushes, glue, and sometimes basic tools. These comprehensive packages remove barriers for beginners unsure what supplies they need. The Technik range represents Revell's premium tier, featuring electronic components like LED lighting, sound effects, and sometimes motorised elements. These sophisticated kits appeal to experienced builders seeking additional challenges and more impressive finished models. Revell releases approximately 60-80 new products annually, including new-tool designs, updated editions of classic kits, and "co-operation" kits using moulds from partner manufacturers. This continuous development keeps the range fresh whilst maintaining beloved classics. Revell products are available across UK retailers including specialist model shops, toy stores, and online retailers. UK stockists include Jadlam Toys & Models, Scale Model Shop, Access Models, and World Wide Shopping Mall, many offering free tracked UK delivery. Supermarkets occasionally stock beginner-level kits and Model Sets, making the hobby accessible to newcomers. For UK hobbyists seeking quality model kits backed by decades of engineering expertise, Revell delivers authentic scale replicas at every skill level. Whether you're introducing a child to model building with a snap-together Star Wars kit or tackling a complex 1/32 aircraft build, Revell offers the range and quality to match your ambitions. Using Grocefully to compare Revell prices across UK retailers ensures you find the best deals on your next modelling project.