About Rimmel
Rimmel London holds the distinction of being the UK's number one makeup brand, with a heritage spanning nearly two centuries since its founding in 1834. From its origins on London's prestigious Bond Street to its modern position as a globally recognised cosmetics powerhouse, Rimmel has consistently delivered accessible, trend-led makeup that empowers self-expression. The brand's iconic association with London style and its commitment to cruelty-free products has cemented its place in British beauty culture. The House of Rimmel was founded by Eugène Rimmel, a French-born British entrepreneur considered by many beauty historians as a trailblazer of the cosmetics industry. Born in France, Rimmel moved to London as a child and opened his perfumery on Bond Street in 1834. He pioneered numerous innovations including scented pomades, mouth rinses, and his signature "Toilet Vinegar." After Eugène's death in 1887, the company passed through his sons' hands before leaving family ownership in 1949. Coty acquired the brand from Unilever in 1996, where it remains part of the Coty portfolio alongside other major beauty brands. The Rimmel product range covers all categories of colour cosmetics. Face products include the popular Lasting Finish 35HR Foundation, Match Perfection Foundation, and the recently launched Better Than Filters base that delivers a natural, hydrating finish. Eye products feature the Wonder'Luxe Volume Mascara with argan oil conditioning, Wonder'full Argan waterproof mascara, and Scandaleyes WOW Wings Volumising Mascara. Lip products include the Lasting Finish Lipliner in 14 colours, Stay Satin Liquid Lip Colour, and Stay Matte Liquid Lipstick. The brand also offers extensive nail, brow, and contouring ranges. Rimmel London achieved a significant milestone by becoming fully certified cruelty-free under the Leaping Bunny Programme administered by Cruelty Free International. This certification covers every product under the Rimmel banner. The brand does not test finished products or ingredients on animals anywhere in the world, including mainland China, nor do their suppliers or third parties. However, while cruelty-free, Rimmel is not fully vegan as some products contain animal-derived ingredients like beeswax or carmine. Note that parent company Coty is not itself certified cruelty-free. The Kind & Free range represents Rimmel's commitment to clean beauty. This 100% vegan collection uses formulas containing no animal-derived ingredients, with the brand targeting 100% recyclable, reusable, or compostable packaging by 2025. The range includes tinted moisturiser, nail varnishes, powder, concealer, mascara, and eye definer, offering a complete makeup routine for conscious consumers. Rimmel products are affordably priced and widely available across UK retailers. Superdrug stocks over 400 Rimmel items with regular promotions including 3 for 2 and 2 for £14 offers. Typical prices include Stay Matte Pressed Powder at £4.99, Lasting Finish Lip Liner at £3.99, and Better Than Filters at £12.99. Boots stocks 186 Rimmel products with similar promotional offers. Products are also available at Savers, Wilko, and online at LookFantastic. For British makeup lovers seeking quality cosmetics at accessible prices, Rimmel London delivers trend-led products backed by nearly 200 years of beauty expertise. Using Grocefully to compare Rimmel prices across retailers ensures you find the best deals on these high-street favourites.






















