About Rock Face
Rock Face is a British independent men's grooming brand founded in 2010 by three cosmetics industry veterans: Neil Wilkinson (formerly of Revlon and Del Laboratories), Malcolm Parkinson (ex-Coty), and John Cleugh (ex-Revlon and Procter & Gamble). The trio identified a gap in the market between expensive premium products and basic mass-market options, creating a range specifically designed for active, sporty men who want effective grooming without complexity or excessive pricing. The brand has positioned itself with a straightforward philosophy: helping men look and feel great every day without any fuss. Rock Face creates what they call "pioneering formulas that are hard-working and great-smelling" covering face wash, moisturisers, shower gels, and deodorants. Their product range includes the Energising Face Wash, All Weather Moisturiser with SPF protection, Power and Refined shower gel variants, and long-lasting 48-hour antiperspirant deodorants. With prices starting from around £2.99, the brand delivers premium-quality formulations at accessible price points. Rock Face distinguishes itself through strong ethical credentials. All products are cruelty-free and vegan-friendly, certified not to be tested on animals and formulated without animal-derived ingredients. The brand was also early to remove microbeads from their products, reflecting environmental responsibility. All Rock Face products are proudly made in the UK, supporting British manufacturing whilst ensuring quality control. The company has also demonstrated charitable commitment, donating £12,000 to Blue Cross pet charity. The brand's growth trajectory has been impressive, with Rock Face described as the fastest-growing UK male grooming range in the grocery sector. This success attracted significant investment, with the company securing £2.5 million in funding in June 2025 to fuel its next phase of expansion. Available in major UK supermarkets including Asda, Ocado, and Morrisons, Rock Face continues to challenge established players in the men's grooming market with its combination of quality, ethics, and value.











