Rock Face Products

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About Rock Face

Rock Face is a British independent men's grooming brand founded in 2010 by three cosmetics industry veterans: Neil Wilkinson (formerly of Revlon and Del Laboratories), Malcolm Parkinson (ex-Coty), and John Cleugh (ex-Revlon and Procter & Gamble). The trio identified a gap in the market between expensive premium products and basic mass-market options, creating a range specifically designed for active, sporty men who want effective grooming without complexity or excessive pricing. The brand has positioned itself with a straightforward philosophy: helping men look and feel great every day without any fuss. Rock Face creates what they call "pioneering formulas that are hard-working and great-smelling" covering face wash, moisturisers, shower gels, and deodorants. Their product range includes the Energising Face Wash, All Weather Moisturiser with SPF protection, Power and Refined shower gel variants, and long-lasting 48-hour antiperspirant deodorants. With prices starting from around £2.99, the brand delivers premium-quality formulations at accessible price points. Rock Face distinguishes itself through strong ethical credentials. All products are cruelty-free and vegan-friendly, certified not to be tested on animals and formulated without animal-derived ingredients. The brand was also early to remove microbeads from their products, reflecting environmental responsibility. All Rock Face products are proudly made in the UK, supporting British manufacturing whilst ensuring quality control. The company has also demonstrated charitable commitment, donating £12,000 to Blue Cross pet charity. The brand's growth trajectory has been impressive, with Rock Face described as the fastest-growing UK male grooming range in the grocery sector. This success attracted significant investment, with the company securing £2.5 million in funding in June 2025 to fuel its next phase of expansion. Available in major UK supermarkets including Asda, Ocado, and Morrisons, Rock Face continues to challenge established players in the men's grooming market with its combination of quality, ethics, and value.

FAQs

Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. We handle the complexity of split orders so you save money without any extra effort.

Our users save an average of 25-30% on their total grocery bill. For a typical £100 weekly shop, that's £20-25 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, and Iceland. We're constantly adding new stores and will notify you when more become available.

Grocefully is available wherever the supported supermarkets deliver. Simply enter your postcode when you sign up to check availability in your area.

Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

Grocefully shows you available delivery slots from each store and helps coordinate them. We optimize to get you the most convenient delivery times while maintaining the best prices.

Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

Yes! Grocefully is completely free to download and use. You only pay the 5% service fee when you place an order. Browse, compare prices, and create shopping lists as much as you want without any charges.

No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.

Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.

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