About Rolo
Rolo is one of Britain's most beloved chocolate brands, featuring distinctive truncated cone-shaped milk chocolates filled with smooth caramel. First manufactured in Norwich by Mackintosh's in 1937, Rolo originally debuted nestled in Quality Street tins before launching as its own iconic tube format that same year. The brand's journey through British confectionery history includes manufacturing at Norwich until the factory was damaged during World War II bombing raids in 1942, followed by production at Rowntree's Fawdon factory in Newcastle, and currently at Nestlé's Halifax facility. Through acquisitions (Rowntree-Mackintosh in 1969, then Nestlé in 1988), Rolo has maintained its position as a British chocolate staple. Rolo is famously associated with its legendary advertising campaign launched in 1980: "Do you love anyone enough to give them your last Rolo?" The 1996 "Elephant" commercial won the Grand Prix at Cannes Lions, cementing Rolo's place in advertising history. A YouGov poll ranked Rolo as the UK's eleventh most popular confectionery. Today's UK range includes classic Rolo tubes and multipacks alongside Rolo Desserts featuring chocolate and toffee crème. Compare Rolo prices at Grocefully to find the best deals on this British chocolate classic across UK supermarkets.

