About Sass And Belle
Sass & Belle is a beloved London-born homeware and gifts brand with a wonderfully quirky origin story. It all began in 1998 when founder Richard Stone returned from working in Bombay with 1,000 homemade juggling balls, selling every single one at the Edinburgh Fringe Festival. This entrepreneurial success sparked RJB Stone Ltd, and eventually the Sass & Belle brand—named lovingly after Richard's daughters and inspired by their playful world. The brand opened its first Covent Garden store in 2009, establishing itself as an independent London label known for affordable, trend-led homeware with a playful twist. Sass & Belle designs are created with a sense of joy and nostalgia, inviting customers to enjoy the little things in life through cheerful mugs, decorative planters, whimsical storage, and charming novelty gifts. From vintage-inspired home accents and children's gifts to affordable kitchenware and adorable accessories, Sass & Belle brings original designs that breathe new life into any home. Their product range spans suitcases, bags, vases, tableware, and seasonal decorations—all featuring the brand's signature warm, charming aesthetic. Today, Sass & Belle remains committed to sustainability across their extensive portfolio while maintaining their reputation for delightful, personality-filled homeware. Find Sass & Belle products across UK retailers and compare prices on Grocefully.
