About Snaffling Pig
Snaffling Pig is a British pork snacking brand that has transformed the humble pork scratching from pub snack afterthought to premium treat. Founded in 2014 on the back of a £500 bet by CEO Nick Coleman, the Berkshire-based company became the 7th fastest-growing food and beverage brand in the UK by 2021, proving that great things really can start from modest beginnings. The company's origin story reflects a passion for elevating an overlooked British classic. Coleman believed pork scratchings and crackling deserved better - better flavours, better quality, and better presentation. This quest for porky perfection led to the creation of a brand that has since appeared on Dragons' Den and won multiple Great Taste Awards for its innovative flavours. Snaffling Pig's pork crackling range showcases their flavour innovation. The Perfectly Salted variety won a Great Taste Award in 2016, followed by Salt 'N' Vinegar, Hot to Trot Habanero, and Marvellous Maple in 2017. The Low & Slow BBQ added another star in 2018. This award-winning track record demonstrates the brand's commitment to exceptional taste. Beyond traditional crackling, Snaffling Pig has expanded into an impressive range of pork snacks including Popped Pork (a lighter, puffed alternative), chorizo, bacon jerky, and even a vegan Plant Jerky option launched in 2022. The company also offers craft beers, cider, seasonings, sauces, peanuts, and gift packs - even a kamado BBQ called Pig Bluey. The brand has achieved remarkable retail presence across the UK, with products available at Tesco, Sainsbury's, Asda, Waitrose, Spar, Amazon, Boots, John Lewis, Co-op, and WHSmith. This broad distribution makes Snaffling Pig one of the most accessible premium pork snack brands in Britain. From a £500 start-up to a nationally recognised brand, Snaffling Pig exemplifies British entrepreneurial success in the snacking sector.

