About St Pierre
St Pierre is the UK's number one brioche brand, bringing six centuries of French baking heritage to British supermarkets. Headquartered in Manchester and now part of Grupo Bimbo (the world's largest bakery company), St Pierre has transformed from a small UK startup into a global premium brioche leader. Made from authentic French recipes, St Pierre offers soft brioche loaves, burger buns, hot dog rolls, croissants, pain au chocolat, waffles, and lace-thin crêpes. Their signature brioche is beloved for its golden, soft texture and slightly sweet flavour, perfect for everything from breakfast toast to gourmet burgers. The UK's fastest-growing bakery brand in breakfast, croissants, and continental categories, St Pierre is now available at every major UK supermarket following its 2025 debut in Waitrose. Their "Eat Avec Respect" marketing campaign celebrates the French bakery tradition behind every product. Grocefully helps you compare St Pierre prices across Tesco, Sainsbury's, Asda, Morrisons, Waitrose, and Ocado, ensuring you find the best deals on premium French-style bakery.














