About Starburst
Starburst is one of the world most recognisable fruit chew brands, known for its distinctive soft, chewy texture and burst of fruity flavour. Originally launched in the UK in 1960 as Opal Fruits before being renamed in 1998, the brand remains a British confectionery favourite now owned by Mars Wrigley. The classic Starburst flavours - Strawberry, Orange, Lemon, and Lime - have delighted generations of sweet lovers. Each individually wrapped chew delivers an intense fruit flavour with that signature chewy-then-melty texture that sets Starburst apart from harder fruit candies. In a significant move for the confectionery industry, Starburst UK has introduced vegan formulations that remove animal-derived gelatin, making these fruity treats accessible to vegans and those avoiding animal products. The vegan range maintains the same beloved taste and texture using plant-based alternatives. Starburst Original Sharing Pouches are perfect for passing around, while Strawberry-only bags cater to those with a favourite flavour. Starburst Minis offer bite-sized versions of the classic chews in convenient sharing formats. The brand nostalgic appeal, combined with modern vegan options, keeps Starburst relevant across generations of sweet enthusiasts. At Grocefully, we help you compare Starburst prices across UK supermarkets, making your favourite fruit chews more affordable.




