About Strongbow
Strongbow is the UK's number one cider brand, commanding over 20% share of the total cider category in both volume and value sales. Produced by H. P. Bulmer since 1960 (now a subsidiary of Heineken N.V.), Strongbow has been a British pub and supermarket staple for over 60 years. The range includes Strongbow Original (the classic dry cider), Strongbow Dark Fruit (berry-flavoured variant popular at festivals and Halloween), Strongbow Cloudy Apple, and the lower-calorie Strongbow Ultra range. The brand continues to innovate with new flavours like Strongbow Strawberry. Strongbow is widely available at all UK supermarkets including Tesco (often featuring on-pack promotions), Sainsbury's, Asda, Morrisons, and convenience stores nationwide. The cider category is worth £372m in convenience alone, with Strongbow leading the pack. Whether you prefer the crisp original or the fruity Dark Fruit, Strongbow offers accessible cider for every occasion. Grocefully helps you compare Strongbow prices across UK supermarkets to find the best deals on multipacks and single cans.




