About Tails
Tails.com revolutionised the UK pet food market when it launched in 2014 as the first direct-to-consumer personalised dog food company in Britain. Founded on the principle that every dog deserves nutrition tailored to their individual needs, the company developed a proprietary algorithm with veterinary nutritionists to create bespoke kibble recipes based on each dog's breed, age, weight, activity level and health requirements. The brand's innovative approach caught the attention of Nestlé Purina PetCare, who acquired tails.com in 2018 when the company was already producing over 4 million customised meals monthly. Despite the acquisition, tails.com maintains operational independence from its headquarters in Richmond and manufacturing facility near Heathrow Airport, continuing to perfect its personalisation technology and expand its product range. In 2024, tails.com achieved B Corp certification, joining the growing movement of businesses verified for their positive social and environmental impact. This certification validates the company's commitment to sustainable practices, ethical sourcing and responsible manufacturing. Their UK-based production ensures quality control whilst reducing the carbon footprint associated with imported pet foods. Compare tails.com personalised dog food prices across UK retailers on Grocefully. From their signature customised kibble to treats and supplements, find the best deals on this innovative British pet nutrition brand that puts your dog's individual needs first.
















