About The Cultured Collective
The Cultured Collective is an award-winning UK brand producing authentic, unpasteurised fermented foods alive with gut-loving good bacteria. Founded by Nicola Peters in 2016, the brand started at London markets before growing into one of the UK's leading fresh ferments companies, now available at Sainsbury's, Ocado, Whole Foods Market, and Planet Organic. Every jar is expertly crafted using natural ingredients with no artificial preservatives. Unlike many commercial fermented products, The Cultured Collective's kimchi and sauerkraut remains unpasteurised, meaning it retains the live bacteria that provide gut health benefits. This authentic approach to fermentation has driven impressive growth, with sales volumes running 190% ahead of previous years. The range includes Classic Kimchi (traditional Korean-style), Turmeric & Ginger Kimchi (anti-inflammatory twist), Fennel Apple & Dill Sauerkraut (sophisticated flavour profile), and Original Sauerkraut. All products are loaded with live cultures to promote a healthy gut microbiome, and vegan options are available across the range. In April 2025, The Cultured Collective launched across 183 Sainsbury's stores, marking a significant milestone for the brand. Whether you're new to fermented foods or a dedicated gut health enthusiast, The Cultured Collective offers premium, genuinely live ferments at accessible prices. Compare prices on Grocefully to find the best deals on these gut-loving products.


