About The Distiller
The Distiller is ASDA's exclusive premium ready-to-drink cocktails brand, launched in October 2022 as part of the supermarket's ambitious expansion into own-label spirits. The range brings bar-quality cocktail experiences to shoppers seeking convenience without compromising on taste, offering a diverse selection of classic favourites and contemporary twists all packaged in stylish 250ml cans ready to pour over ice. The Distiller RTD range spans beloved cocktail classics including Piña Colada, Strawberry Daiquiri, Raspberry Mojito, and Passion Fruit Martini, alongside sophisticated gin spritz options like Elderflower Gin Spritz, Raspberry Lemonade Gin Spritz, and Aperitivo Gin Spritz. Each beverage is crafted using quality spirits and carefully balanced flavour profiles, designed to replicate the experience of professionally mixed cocktails at home or on-the-go. Beyond RTD cocktails, The Distiller brand also encompasses flavoured gin liqueurs crafted with triple distilled gin, typically priced at £8 per 50cl bottle. This positioning reflects ASDA's strategy to offer premium quality at accessible price points, making sophisticated cocktail experiences available to a broader audience. The brand's vegetarian-suitable credentials add to its appeal for conscientious consumers. The Distiller exemplifies the growing trend toward ready-to-drink cocktails in the UK, where convenience meets quality. As an ASDA exclusive brand, it offers UK shoppers an affordable entry point into the premium RTD category, with products canned in Leeds (ASDA's headquarters city) and widely available both in-store and through ASDA's online grocery delivery service.
