About The Uncommon
The Uncommon is a pioneering British wine brand that became the first in the UK to produce wine in cans when it launched in 2017. Founded by Henry Connell and Alex Thraves, who left corporate careers in New York and London to pursue their vision, The Uncommon has grown to become the UK's fifth largest English wine producer by retail sales and the number one English canned wine brand. All wines are sourced from vineyards within 50 miles of London, with their primary vineyard located on a south-facing slope of the Kent Downs Area of Outstanding Natural Beauty. The range includes award-winning Bacchus & Chardonnay Bubbly White (known as Gerald) and Pinot Noir Bubbly Rosé (Eleanor), alongside wine spritzers and the English Still Collection featuring Pinot Blanc & Bacchus white and Pinot Noir rosé varieties. The Uncommon holds distinction as the UK's first Certified B Corp wine brand, demonstrating its commitment to sustainability. Their carbon-positive canning process has an 80% lower carbon footprint than glass bottles, with 250ml cans that are lightweight, chill quickly, and are endlessly recyclable. The brand donates 2% of revenue to Kent Wildlife Trust's mission to rewild 30% of Kent by 2030. Grocefully helps you compare The Uncommon canned wine prices at UK retailers including Waitrose, M&S, and Ocado. From summer picnics to convenient single servings, discover this award-winning English wine brand and find the best prices for sustainable, locally-sourced British wine.
