About This
THIS is Britain's number one plant-based meat brand, creating the most hyper-realistic alternatives to chicken and bacon in the world. Founded in London, the company uses peas and soya beans instead of animal products to deliver absurdly tasty, indulgently nutritious plant-based food packed with protein and flavour. Named the UK's fastest-growing food and drink brand in Alantra's Fast 50 rankings, THIS has achieved remarkable success with products like "This Isn't Streaky Bacon" - now the UK's best-selling plant-based bacon - and their range of chicken alternatives including nuggets, pieces, and deli slices. The brand bucked industry trends in 2024 with 5.6% turnover growth to £18.2M. In 2025, THIS expanded beyond meat analogues with their "This is Super Superfood" line embracing whole foods, whilst continuing to innovate with products like "This Isn't Beef Pastrami" - smoked wheat and pea protein slices at £2.95 per 70g pack. The brand has consistently proven that plant-based doesn't mean compromising on taste or texture. UK shoppers can find THIS products at major supermarkets including Morrisons, Sainsbury's, Tesco, and more. Use Grocefully to compare prices on Britain's favourite plant-based meat alternatives.














