About Thortful
Thortful is a London-based greeting card company founded in June 2016 by serial entrepreneur Andy Pearce. Created to ethically disrupt the UK's £1.7 billion greeting card market, Thortful operates a unique marketplace model that connects customers with independent artists, illustrators, and creatives from around the world. Unlike traditional greeting card companies that stock mass-produced designs from a handful of suppliers, every Thortful card is created by an independent artist. The platform pays creators four times the industry average royalty rate, placing artists at the heart of the business. To date, Thortful has awarded creators over £12 million in royalties, providing valuable income streams for freelance artists and designers. Founder Andy Pearce is an experienced entrepreneur who previously built and sold Powwownow, a conference call company, for $37.8 million. He brought this entrepreneurial spirit to the greeting card industry with a mission to help people send cards that truly reflect their feelings. The platform offers an vast selection of designs covering every occasion, from traditional birthday and anniversary cards to niche interests, humorous cards, and contemporary designs. Thortful's ethical approach has resonated with consumers who want to support independent creators whilst finding unique, thoughtful cards. The company continues to grow as an alternative to mass-market greeting card options, offering something for every personality and occasion.