About Up and Go
Up&Go is Australia's No.1 liquid breakfast, created by Sanitarium in 1997 as a world-first innovation. Each serving contains the fibre of 2 Weet-Bix combined with milk, providing a nutritious grab-and-go breakfast solution for busy lifestyles. Up&Go launched in the UK in 2015 and quickly became the fastest-growing breakfast drinks brand, now stocked in all major UK retailers. The range includes six delicious flavours—Choc Ice, Vanilla Ice, Banana, Caramel, Strawberry, and Honeycomb—available in 250ml and 500ml sizes. Variants include dairy-free, no added sugar, protein-enriched, and yogurt options. Perfect for morning commuters, students, and anyone who wants a complete breakfast in seconds. Now exported to 26 countries worldwide.






