About Veev
VEEV is an electronic cigarette brand manufactured by Philip Morris International (PMI), offering closed-pod vaping systems as part of their smoke-free product portfolio. The brand evolved from IQOS Mesh, which was first launched in the UK in 2016 before being withdrawn in April 2020 and rebranded as VEEV. VEEV ONE is PMI's current leading e-vapor product in the UK market. The handheld battery-powered device heats e-liquid using ceramic heating technology rather than a traditional wick, producing an aerosol from pre-filled pods. This closed-pod system offers convenience and consistency compared to refillable alternatives. The VEEV ONE range includes pods in 12 flavours spanning three taste categories: Aromatic, Cooling & Crisp, and Warm. Flavour options include Watermelon, Blueberry, Blue Mint, Blue Raspberry, Strawberry, Mango, Grape, Blackcurrant, and Tobacco variants. The starter kit launched in the UK at £8.99, with pods sold separately. VEEV products are available at major UK supermarkets including Sainsbury's, Morrisons, and Waitrose, as well as through PMI's direct-to-consumer website Iqos.com. Following the UK's ban on disposable vapes from June 2025, VEEV has focused on its reusable ONE system. VEEV products contain nicotine and are intended only for adult smokers seeking alternatives.







