About Virgin Wines
Virgin Wines is a leading UK online wine retailer originally established by Richard Branson's Virgin Group in 2000 and now owned by Direct Wines. Celebrating 25 years in 2025, the company has grown to generate £59 million in annual sales, making wine accessible and exciting for everyday consumers under their motto "Life's too short for boring wine." Wine Selection: • Red Wines - Merlot, Cabernet Sauvignon, Shiraz, Malbec, Pinot Noir and more • White Wines - Chardonnay, Sauvignon Blanc, Pinot Grigio, Riesling • Rosé Wines - Provence rosé, blush wines, and summer selections • Sparkling - Champagne, Prosecco, Cava, and English sparkling wine • Dessert & Fortified - Port, sherry, and sweet wines Business Model: Virgin Wines operates primarily as an online subscription wine club with flexible membership options. They also sell individual bottles and mixed cases without subscription commitment, making wine discovery accessible for all preferences and budgets. Commercial Partnerships (2025): Virgin Wines has expanded through strategic partnerships: - Ocado - Wines available through the online grocery platform - Moonpig - Wine gift partnerships for occasions - Amazon UK - Select wines available for Prime delivery Warehouse Wines: Their value proposition "Warehouse Wines" has seen impressive growth, achieving £1.8 million in sales in 2025, offering quality wines at more affordable prices. Awards & Recognition: Virgin Wines won top medals at The Drinks Business Autumn Tasting 2025, demonstrating their commitment to sourcing quality wines from around the world. Grocefully helps you compare Virgin Wines prices across UK retailers including Ocado, Amazon, and direct from Virgin Wines.
