About Vivera
Vivera is a leading European plant-based meat brand based in the Netherlands, offering innovative vegan alternatives that don't compromise on taste or texture. Acquired by JBS in 2021 for €431m, Vivera sells across major European markets including the UK, Germany, and the Netherlands, and in 2025 acquired The Vegetarian Butcher from Unilever. The range includes vegan steaks, vegan bacon, chicken-style fillets, crispy chicken cutlets, chicken tenders, meatballs, and even fish alternatives like crispy fish sticks and vegan salmon. All products are made from soya and wheat protein, offering a more sustainable and healthier option than traditional meat. As part of JBS's plant-based strategy, Vivera and The Vegetarian Butcher now operate together while maintaining their unique brand identities. Despite category challenges in recent years, analysts predict the plant-based market will triple by 2035, with Vivera positioned as a market leader. Vivera products are available at Tesco and specialty vegetarian retailers like Vegetarian Express across the UK. Grocefully helps you compare prices to find the best deals on plant-based meat alternatives.











