About Vuse
Vuse is the world's leading vaping brand, owned by British American Tobacco (BAT). In the UK, BAT first entered the e-cigarette market in 2013 with the Vype brand - making them the first major tobacco company to launch an e-cigarette in Britain. The UK launch even saw the first British TV adverts by a tobacco company in two decades. The brand's origins are complex. BAT developed Vype following their 2012 acquisition of CN Creative, while separately, Reynolds American launched Vuse in the USA in 2013. When BAT acquired Reynolds American in 2017, they inherited both brands. In 2020, BAT began consolidating globally under the Vuse name, completing the UK rebrand from Vype to Vuse by April 2021. Today, Vuse is the undisputed global leader in vaping. As of 2024, Vuse holds 40% of the worldwide vaping market by value - making it the number one global vaping brand. In the USA, the Vuse Alto is the best-selling e-cigarette. Vuse also became the first global carbon neutral vape brand in July 2021, demonstrating BAT's commitment to sustainability in the vapour category. UK supermarkets stock Vuse products including the Go Reload rechargeable devices, ePod pod systems, and pre-filled pods in various flavours. Compare Vuse prices across UK supermarkets on Grocefully to find the best deals.





















