Wagg Products

Compare prices across 5 UK supermarkets

Wagg Active Goodness Beef & Veg Dry Dog Food
2 stores

Wagg Active Goodness Beef & Veg Dry Dog Food

12kg
£12.10Ocado logo

£0.10/100g

Available at 2 stores:

Ocado logo
£12.10
Asda logo
£12.88

💰 Save £0.78

Wagg Active Goodness Chicken & Veg Dry Dog Food
2 stores

Wagg Active Goodness Chicken & Veg Dry Dog Food

12kg
£12.10Ocado logo

£0.10/100g

Available at 2 stores:

Ocado logo
£12.10
Asda logo
£12.88

💰 Save £0.78

Wagg Meaty Goodness Adult Complete Chicken Dinner 12kg

Wagg Meaty Goodness Adult Complete Chicken Dinner 12kg

12kg
£15.00Iceland logo

£0.13/100g

Wagg Meaty Goodness Adult Dog Dry Food Complete Chicken Dinner
2 stores

Wagg Meaty Goodness Adult Dog Dry Food Complete Chicken Dinner

12kg
£15.74Asda logo

£0.13/100g

Available at 2 stores:

Asda logo
£15.74
Ocado logo
£16.50

💰 Save £0.76

Wagg Meaty Goodness Adult Dog Dry Food Complete Beef Dinner
2 stores

Wagg Meaty Goodness Adult Dog Dry Food Complete Beef Dinner

12kg
£15.74Asda logo

£0.13/100g

Available at 2 stores:

Asda logo
£15.74
Ocado logo
£16.50

💰 Save £0.76

Wagg Complete Senior Dry Dog Food

Wagg Complete Senior Dry Dog Food

15kg
£23.00Ocado logo

£0.15/100g

Wagg Wheat Free Dog Chicken & Rice

Wagg Wheat Free Dog Chicken & Rice

12kg
£20.00Ocado logo

£0.17/100g

Wagg Worker Beef & Veg Dry Complete Dog Food

Wagg Worker Beef & Veg Dry Complete Dog Food

1kg
£1.80Asda logo

£0.18/100g

Wagg Meaty Goodness Adult Complete Beef Dinner Dry Dog Food

Wagg Meaty Goodness Adult Complete Beef Dinner Dry Dog Food

2kg
£3.76Asda logo

£0.19/100g

Wagg Meaty Goodness Adult Complete Chicken Dinner Dry Dog Food

Wagg Meaty Goodness Adult Complete Chicken Dinner Dry Dog Food

2kg
£3.76Asda logo

£0.19/100g

Wagg Wheat Free Dog Chicken & Rice

Wagg Wheat Free Dog Chicken & Rice

2kg
£4.30Ocado logo

£0.21/100g

Wagg Puppy Complete Chicken & Veg 2kg

Wagg Puppy Complete Chicken & Veg 2kg

2kg
£4.47Asda logo

£0.22/100g

Wagg Meaty Chunks Complete with Beef Dry Dog Food

Wagg Meaty Chunks Complete with Beef Dry Dog Food

2.5kg
£5.74Asda logo

£0.23/100g

Wagg Meaty Chunks Complete with Chicken Dry Dog Food

Wagg Meaty Chunks Complete with Chicken Dry Dog Food

2.5kg
£5.74Asda logo

£0.23/100g

Wagg Yumms Treats Liver 400g
2 stores

Wagg Yumms Treats Liver 400g

400g
£1.24Asda logo

£0.31/100g

Available at 2 stores:

Asda logo
£1.24
Ocado logo
£1.40

💰 Save £0.16

Wagg Yumms Treats Chicken 400g
2 stores

Wagg Yumms Treats Chicken 400g

400g
£1.24Asda logo

£0.31/100g

Available at 2 stores:

Asda logo
£1.24
Ocado logo
£1.40

💰 Save £0.16

Wagg Treats BBQ Bangers 500g

Wagg Treats BBQ Bangers 500g

500g
£3.82Asda logo

£0.76/100g

Wagg Training Treats Beef, Chicken & Lamb Bumper Pack 500g

Wagg Training Treats Beef, Chicken & Lamb Bumper Pack 500g

500g
£3.82Asda logo

£0.76/100g

Showing 18 of 46 products

About Wagg: Showing 18 products available across UK supermarkets. Prices are updated regularly to ensure accuracy. Cross-store products show the cheapest available price.

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About Wagg

Wagg is a trusted British dog food brand with Yorkshire roots stretching back to 1923. Originally founded as a wheat trading business by the Page family, Wagg was launched in 1985 by William Page as one of the first complete dry dog food brands sold directly to UK supermarkets. Today, Wagg is part of Inspired Pet Nutrition (IPN), the UK's largest manufacturer of dry dog food. The company's journey began with James Page's wheat trading business in North Yorkshire, which evolved into animal feeds before pivoting entirely to pet food in 1990. The business was renamed Inspired Pet Nutrition in 2016 and was acquired by international investment firm CapVest in 2020. IPN passed the £200 million turnover milestone in its centenary year, with the founding Page family retaining a significant interest. Wagg's dry dog food range offers complete, balanced meals rich in whole grains, protein, and quality vegetables. The Active Goodness range caters to working and active dogs, while Meaty Goodness provides everyday nutrition. Wheat-free options are available for dogs with sensitivities, plus specialised formulas for puppies and seniors. IPN claims to be the first major UK pet food manufacturer to go carbon negative in production. The Wagg treats range includes fun flavours like Fish Fingers & Chips, Sausage & Mash, Steak Pie with Gravy, Bacon Roll, and Ham & Cheese Toastie, alongside practical options like Low Fat and Training Treats. Compare Wagg prices across UK supermarkets including Tesco, Morrisons, Asda, plus Pets at Home, Jollyes, and Wilko with Grocefully to find the best value on affordable, quality dog food and treats.

FAQs

Grocefully is a smart grocery shopping app that automatically compares prices across all major UK supermarkets (Tesco, ASDA, Sainsbury's, Morrisons, etc.) and helps you buy from the cheapest stores. We handle the complexity of split orders so you save money without any extra effort.

Our users save an average of 25-30% on their total grocery bill. For a typical £100 weekly shop, that's £20-25 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, and Iceland. We're constantly adding new stores and will notify you when more become available.

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Yes! You can link your loyalty cards from each supermarket and continue earning points on all your purchases. We'll automatically apply any available discounts.

We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

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No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.

Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.

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