About We Love Cake
We Love Cake is the UK's pioneering free-from bakery brand, founded in 2002 after their owner spent a week living as a coeliac and was disappointed by the boring, bland options available. This frustration sparked the creation of the first ever dedicated gluten, wheat, and milk free bakery in the UK. The bakery sits on the edge of the Lake District and is owned by the Bell family, who have been baking in the area since 1946. Today, over 110 expert bakery staff prepare small batch cakes every day in their dedicated allergen-controlled facility, ensuring complete separation from gluten, wheat, and milk. All We Love Cake products are registered with Coeliac UK and certified suitable for those with coeliac disease. Every item is individually wrapped for allergen control, giving consumers confidence in product safety. Many recipes are also adapted to be vegan where there is no compromise on taste. The range includes indulgent favourites such as Chocolate Orange Slices, Raspberry Ripple Slices, Sticky Toffee Slices, Chocolate Brownies with pecan pieces, fruit cakes with marzipan and icing, and the new Carrot Cake Slices featuring dairy-free frosting. These prove that free-from baking can be just as delicious as traditional alternatives. We Love Cake products are stocked in the Free From sections at Tesco, Sainsbury's, and other major UK supermarkets, typically priced £1.94-2.45 per multi-pack. The brand is experiencing strong 15% year-on-year growth, driven by refreshed branding and increased distribution. For coeliacs, those with dairy intolerance, or anyone seeking genuinely tasty free-from treats, We Love Cake represents the gold standard in UK allergen-free baking with products that don't compromise on flavour or texture.